Yumty
Empowering athletes and health enthusiasts to make smart dietary choices without restrictive eating.
AKA The app that lets athletes eat like regular people (us), but in a healthy way. 🥦
Athletes are super disciplined, dedicating time, energy, and sacrifice to something they love or that benefits their lives. However, they are human beings like us, occasionally wanting a cheat day or a break from their strict routine.
Our Product 🥐
Yumty, it is a innovative app that revolutionizes grocery planning and healthy dining. Seamlessly blend digital convenience with culinary excellence to elevate your meal planning and delivery experience.
With who/what we may have trouble? ‼️
Many athletes struggle to maintain optimal nutritional habits due to strict dietary requirements, challenges in selecting or preparing healthy meals, and limited food options from busy schedules. Planning and preparing meals ahead of time is crucial to meet nutritional needs and align with hectic lifestyles, but balancing strict diets with accessibility often leads to compromises that can derail nutritional goals.
My Role 🗣️
UI UX Design - Brand Design- User Research - A lot of testing- Product design.
Deliverables
Mockups, High Fidelity prototype, UI Design System, Research, Surveys & Testing
So, in the end, we create 💡
Yumty is a platform that simplifies healthy meal planning and grocery shopping for active and busy individuals. It allows users to swap meals and ingredients for healthier options, shop for groceries and recipes, and enjoy nutritious meals from top-rated restaurants.
Athletes are super disciplined, dedicating time, energy, and sacrifice to something they love or that benefits their lives. However, they are human beings like us, occasionally wanting a cheat day or a break from their strict routine.
Our Product 🥐
Yumty, it is a innovative app that revolutionizes grocery planning and healthy dining. Seamlessly blend digital convenience with culinary excellence to elevate your meal planning and delivery experience.
With who/what we may have trouble? ‼️
Many athletes struggle to maintain optimal nutritional habits due to strict dietary requirements, challenges in selecting or preparing healthy meals, and limited food options from busy schedules. Planning and preparing meals ahead of time is crucial to meet nutritional needs and align with hectic lifestyles, but balancing strict diets with accessibility often leads to compromises that can derail nutritional goals.
My Role 🗣️
UI UX Design - Brand Design- User Research - A lot of testing- Product design.
Deliverables
Mockups, High Fidelity prototype, UI Design System, Research, Surveys & Testing
So, in the end, we create 💡
Yumty is a platform that simplifies healthy meal planning and grocery shopping for active and busy individuals. It allows users to swap meals and ingredients for healthier options, shop for groceries and recipes, and enjoy nutritious meals from top-rated restaurants.
Research
In our research, we examined the fast-growing global food industry, driven by factors like population growth, urbanization, and rising incomes. We found the food delivery market is expected to grow at 10.8% annually from 2022 to 2028, thanks to more internet users and popular delivery apps. We also studied athletes' nutritional needs, finding that while strict diets help performance, overly restrictive diets can be harmful. This research helped us develop innovative solutions to improve nutrition and performance, addressing user needs and market trends.
Competitive analysis
For our competitive analysis, we selected four prominent food delivery companies, including two widely popular services and two specialized apps. This approach allowed us to assess how different focuses within food delivery contrast or complement each other. We thoroughly examined these four apps, each representing a significant presence in the food industry.
Methods
We conducted user research with a total of 15 people through interviews and questionnaires . We focused on individuals who are athletes , fitness enthusiast or experience difficulties with sticking to a meal plan to stay healthy.
How Might We
How might we empower users with diverse, convenient, and customizable healthy meal options to foster food freedom and promote balanced nutrition?
Outcome
Yumty empowers athletes and health enthusiasts with personalized dietary solutions and flexible meal planning. High-achieving athletes often struggle with strict diets and busy schedules, but Yumty offers customized meal options and convenient meal-swapping features. This ensures users meet their nutritional needs while enjoying diverse, healthy meals. As the global food industry grows with changing consumer preferences, Yumty stands out as the go-to platform for smart, convenient nutrition.
