Carbon neutral world by NSHD
A new strategy that ushers in a new era for the holding company, involving all group members across 31 countries for the first time to collectively communicate the same sustainability message. This initiative aims to redefine the company's DNA and its long-term mission in the industry.
We developed the global sustainability strategy - Carbon Neutral World - for Nippon Sanso Holdings.
The carbon-neutral economy is emerging as a more advanced and sustainable model, making it necessary to promote and communicate the new global strategy.
Bridging the distances of the project
We gathered the company's experience from its four geographical centers: Japan, the United States, Europe, and Asia/Oceania.
GRAND designed and facilitated this strategy, involving all stakeholders to gather the necessary insights to understand the scope of the holding company; the fourth largest global supplier of industrial and medical gases operating worldwide.
GRAND designed and facilitated this strategy, involving all stakeholders to gather the necessary insights to understand the scope of the holding company; the fourth largest global supplier of industrial and medical gases operating worldwide.
What are the main objectives? How will we measure its success? Who is the target audience? What should the journey look like? These were some of the questions we needed to answer to gain an overview of what the strategy and the necessary global campaign should be like, as well as the holding company's expectations, both now and in 2050.
An in-depth investigation with stakeholders from around the world.
The essence of all the technologies and of the strategy itself.
We organized the catalog of current and future services and technologies to create the structure and meaning of the strategy, condensing it into five pillars represented through visual metaphors of natural processes. We aimed to avoid discussing specific technologies that could quickly become outdated.
We created a website based on a contemporary and futuristic imagery, distinct from the norms of the industrial sector.
An educational communication about carbon neutrality, providing data that justifies the steps towards the goal of a carbon-neutral society by 2050, while trying to avoid technical jargon. The Carbon Neutral World website conveys a global message that impacts customers, potential investors, and employees, showing that the future depends on caring for the planet.
Outcome
With this global strategy, we are helping one of the world's largest gas companies meet its sustainability goals for 2050, moving closer to the future.
