Pulse

Empowering Gen Z in the Workforce: Pulse App Revolutionizing Pre- and Onboarding Experiences for a New Generation

Project type

App & Web Design

Year

2023

Companies involved

Adidas, Spark reply

Pulse is an app designed to assist Gen Z individuals as they enter the workforce, aiming to enhance their pre- and onboarding experiences.
Overview 👓
Starting fresh can be tough, especially when beginning a new job where you must demonstrate your skills while adapting to a new organization. Many new employees struggle initially, so I aim to encourage companies to improve this common experience we've all faced.

This reason comes from the need to demonstrate what you know, what you are good at, while at the same time you adapt to a new organization with different ideas, timelines, and people.

The Challenge 👀
Companies frequently face challenges retaining talent because of unclear onboarding processes, which can leave Gen Z newcomers feeling disregarded, anxious, and unprepared. The lack of clear onboarding plans and ineffective company communication often contributes to this experience among newly hired employees.

My Role 🗣️
UI UX Design

The Team
Camila Mendez
Melissa N. Bento
Richie Hug
Dilek Ilker
Rakan Alabadi

The Solution 💡
Pulse presents a visual guide that maps out tasks and goals, offering new hires a well-defined trajectory. Moreover, it incorporates a virtual assistant, affectionately dubbed "your buddy," to assist and mentor them during their onboarding experience.

  The brief

Design an intelligent experience for a successful pre & onboarding employee experience.




Research

A smooth preboarding and onboarding process can make a big difference for Gen Z as they kick off their careers. Born between the mid-1990s and early 2010s, this generation brings unique strengths and expectations.

Engaging preboarding, like early exposure to company culture through social media and interactive content, sparks excitement and helps them feel connected. Once they’re onboard, structured training, clear expectations, and quick skill development set them up for success.

Using innovative tech and interactive learning, Gen Z can adapt fast, make meaningful contributions, and grab growth opportunities within the company.

   First, definitions and objectives were established:



PreBoarding

1️⃣ This phase encompasses the initial contacts, contract signing, and the period leading up to the start date.
Objectives:
- Attract potential candidates
- Cultivate excitement
- Assist new hires in feeling ready for their first day

OnBoarding

2️⃣ The first days and weeks of company and functional onboarding.
- Help employees feel welcomed and part of the company
- Provide company valuesInform about teams
- Set the expectations

Interviews
Insights

With the information gathered from our user research and journey mapping, we  clustered some ideas and came up with some how might we questions for our ideation process. We decided to start with the top 3 as to broaden our ideation process to help us come up with a sufficient idea.
By speaking with 10 Gen Z employees, we identified their pains, needs, and goals, which provided opportunities to design a solution. Our main insights emerged:

Archetype

Based on our interview findings, we identified a consistent pattern and established an archetype to guide our design process.

UX Design

User Journey

Once we gained a deep understanding of our users' experiences, we mapped their journey through three key stages: onboarding preparation, their first day at work, and the initial week.

Scenarios & User task

The user journey story and visualization helped delineate the main user tasks and point the user scenarios, making the solution more tangible and start to understand the correct flow of the product.

User Task

UX Design

Wireframes

To understand how the solution might function and appear, we created low-fi wireframes:

Outcome
&
Onliness statement

Pulse transforms the onboarding experience for new employees with its customized and personalized approach.
Featuring a virtual buddy always on hand to address inquiries, Pulse ensures a seamless integration into company culture—an essential element in today's era where younger generations seek innovative methods to build meaningful connections with their workplaces.
This tailored experience sets the stage for a positive and engaging start to their professional journey.

Key Features

Personalized Onboarding Experience  
The app's onboarding process features a friendly guide and a series of questions designed to help a virtual assistant tailor future recommendations for activities and events.

The Friendly Virtual Buddy  
This experience is powered by an intelligent virtual assistant, or "buddy," who embodies a warm, approachable personality, enhancing the feeling of welcome for new users.
 
Journey Path  
Users navigate an engaging path within the app to uncover key information about their role and team.  

My Community & Connections
 
Through the app, users can explore different events happening across Pulse’s teams and communities, helping them form connections early on.